The Pursell Group » Consumer Packaged Goods

Product Manager

Administration — Fri, 19 Aug 2011 03:18:55 +0000

Our client is a $2.2 billion dollar organization with a mission to help enrich the special relationship between people and their pets and is globally-recognized as a Best Place to Work. The incumbent will be responsible for the development and execution of marketing plans and programs to achieve the assigned brand’s short and long term business objectives. The role includes assisting in brand strategy development, projecting brand volume/profit/market shares; Conducting financial analysis to ensure ROI objectives are met. Planning and analyzing consumer and trade promotions, Identify opportunities to improve the effectiveness of promotion and merchandising activities. Develop understanding of brand equity, target market, consumer and shopper insights, and positioning relative to competition. Perform project management responsibilities, Identifying cost savings opportunities. Leading cross-functional teams.

Qualifications include Bachelor’s degree in business or marketing (MBA preferred). Prior experience of 1-3+ years in brand management within consumer packaged goods (3+ years strongly preferred). Technologically-savvy, including a thorough understanding of Internet and software programs such as e-mail, Excel, PowerPoint and Word.

To learn more and/or apply for this opportunity, please please Apply Now.

National Sales Director

Administration — Wed, 06 Jul 2011 21:05:23 +0000

pesticides, and general food quality. Management of five Sales Directors, 20+ Territory Managers and several Inside Sales Representatives currently and additional representatives which will be added as business warrants.

Qualifications: College degree in food science, animal science, agricultural business or some other physical science discipline. Eight years or more of sales experience and 4 years or more of sales management experience. Experience working in food processing industry, sales training programs and coaching for sales success.

To learn more and/or apply for this opportunity, please please Apply Now.

Swine Marketing Manager

Administration — Wed, 29 Jun 2011 18:29:23 +0000

The incumbent is responsible for development of strategic marketing plans, tactical marketing materials and for driving sales of current and new products into specific market segment (s) of responsibility. A strategic analysis of customer needs/desires, competitors, and the regulatory environment will be used in developing strategic plans, tactical marketing plans and sales support activities. Works closely with product managers and the sales organization to achieve growth objectives. Meets financial and corporate growth objectives. The incumbent will prepare written strategic marketing plans for segments of responsibility in conjunction with management. This includes assembly and evaluation of information, ideas and recommendations from sales and external environment. Provides detailed direction to the sales organization for achievement of marketing objectives in terms of specific actions and programs to be undertaken. Identifies market potential and marketing strategy, helps establish pricing. Defines, executes and evaluates marketing campaigns. Budgets and oversees advertising and promotional activities including print, electronic and direct mail. Assist Product Managers with new product ideas, product launches and New Product Planning Manuals.

Qualifications include a Bachelor’s degree from a four-year college or university, two to five years professional sales or marketing experience in agriculture or industry related field.

To learn more and/or apply for this opportunity, please please Apply Now.