The Pursell Group » Marketing

Sr Director / Director – Business Development

Administration — Wed, 09 May 2012 04:58:15 +0000

Our client is seeking an experienced business development leader to manage and support all business development aspects of a fast growing Animal Health company. Primary responsibilities include: API sourcing, business partner identification, partner selection and deal execution.

The incumbent will develop/build/foster relationships with third parties and leverage those relationships to identify potential partners for API, finished dose formulation/development and finished dose manufacturing. He/She will conduct diligence to select partners, negotiate business terms and manage contracts to execution. The incumbent will analyze API needs and optimize API supply base by achieving the right combination of quality, speed, reliability and cost and will assist the VP of Strategic Portfolio Planning in financial modeling, specifically understanding key assumptions including upsides and risks. The Sr. Director/Director will work closely with cross-functional team to solicit input on partner capabilities, pattern GMP compliance and technical details of any proposals/deals and will work with Product Development to smoothly transition products from deal to project initiation.

To learn more and/or apply for this opportunity, please please Apply Now.

Director – Annual Giving

Administration — Fri, 24 Feb 2012 19:20:18 +0000

The Director’s primary responsibility is the strategic execution and management of a comprehensive annual giving program; including the coordination and oversight of supporting initiatives in the areas of donor appeals, web communications, prospect research and donor/gift acknowledgment. The Director oversees all non-major gift revenue from the Foundation. This position is a senior leadership role and is responsible for multiple direct reports. The incumbent will achieve non-major revenue metrics, determine annual giving goals, oversee website design, maintenance and web communications, focus on effective communication and solicitation activities, build strategies for systematically moving donors to higher giving levels, manage a mid-level donor prospect portfolio, develop and maintain and effective organizational stewardship plan, represent the organization at trade shows, industry conferences and other relevant outreach opportunities and will maintain a database.

Qualifications include a Bachelor’s degree, strong fundraising experience with three to five years of success raising annual giving revenue, ability to develop targeted messaging, strong management experience, understanding of fundraising best practices, results-oriented, excellent organizational, interpersonal and communication skills required. The successful candidate should have experience working in a database, building reports, running queries and maintaining accurate records. Must be comfortable in a diverse range of social and business settings and speaking in public and should have a passion for animals. The incumbent should have experience in managing a department budget, show openness to new ideas and their implementation and ability to react and adapt to changing situations and be flexible.

To learn more and/or apply for this opportunity, please Apply Now.

Senior Vice President – Animal Health Services

Administration — Sat, 14 Jan 2012 05:04:41 +0000

The purpose of this position is to provide leadership to Animal Health Services teams and to provide guidance on strategic development and alignment with the long-range goals of our client’s organization. The incumbent will provide organizational leadership in the area of animal health and welfare. Responsibilities include providing strategic and budget oversight, participating in long- and short-term strategic development, promoting and facilitating development of internal leaders and experts, collaboration with other program and infrastructure departments and external groups, tracking departmental success through objective metrics and subjective evaluations, integrating programs to optimize services, manage costs, and maximize impact, developing medical record processes designed to improve services and efficiencies, collect/analyze animal welfare/program data for public/professional consumption, negotiating program specific contracts designed to generate program supporting income, developing communication processes, gathering input and gaining consensus when appropriate, performing annual performance reviews and recommending salaries and promotions, developing key influencer relationships, providing communications department with data and experts to support mediate initiatives and manage staff.

Qualifications include a Doctor of Veterinary Medicine degree, preferred board-certification, MBA or extensive business and leadership training, minimum of 7 years as a leader in an animal welfare/health organization, experience in marketing and corporate relations , solid knowledge of the animal welfare/health industry, ability to develop business strategies in line with the organization’s goals, must bridge diverse areas of expertise: medicine/surgery, toxicology, behavior, research, business strategy and marketing. Leadership and staff development skills are key, experience working with unions is helpful.

To learn more and/or apply for this opportunity, please Apply Now.

Product Manager

Administration — Fri, 19 Aug 2011 03:18:55 +0000

Our client is a $2.2 billion dollar organization with a mission to help enrich the special relationship between people and their pets and is globally-recognized as a Best Place to Work. The incumbent will be responsible for the development and execution of marketing plans and programs to achieve the assigned brand’s short and long term business objectives. The role includes assisting in brand strategy development, projecting brand volume/profit/market shares; Conducting financial analysis to ensure ROI objectives are met. Planning and analyzing consumer and trade promotions, Identify opportunities to improve the effectiveness of promotion and merchandising activities. Develop understanding of brand equity, target market, consumer and shopper insights, and positioning relative to competition. Perform project management responsibilities, Identifying cost savings opportunities. Leading cross-functional teams.

Qualifications include Bachelor’s degree in business or marketing (MBA preferred). Prior experience of 1-3+ years in brand management within consumer packaged goods (3+ years strongly preferred). Technologically-savvy, including a thorough understanding of Internet and software programs such as e-mail, Excel, PowerPoint and Word.

To learn more and/or apply for this opportunity, please please Apply Now.

Director of Marketing

Administration — Tue, 19 Jul 2011 04:23:59 +0000

This opportunity is no longer available.

Swine Marketing Manager

Administration — Wed, 29 Jun 2011 18:29:23 +0000

The incumbent is responsible for development of strategic marketing plans, tactical marketing materials and for driving sales of current and new products into specific market segment (s) of responsibility. A strategic analysis of customer needs/desires, competitors, and the regulatory environment will be used in developing strategic plans, tactical marketing plans and sales support activities. Works closely with product managers and the sales organization to achieve growth objectives. Meets financial and corporate growth objectives. The incumbent will prepare written strategic marketing plans for segments of responsibility in conjunction with management. This includes assembly and evaluation of information, ideas and recommendations from sales and external environment. Provides detailed direction to the sales organization for achievement of marketing objectives in terms of specific actions and programs to be undertaken. Identifies market potential and marketing strategy, helps establish pricing. Defines, executes and evaluates marketing campaigns. Budgets and oversees advertising and promotional activities including print, electronic and direct mail. Assist Product Managers with new product ideas, product launches and New Product Planning Manuals.

Qualifications include a Bachelor’s degree from a four-year college or university, two to five years professional sales or marketing experience in agriculture or industry related field.

To learn more and/or apply for this opportunity, please please Apply Now.

Online Editor

Administration — Wed, 29 Jun 2011 04:46:36 +0000

The incumbent will create content as assigned by new media director, managing editor and editorial director. Follow protocol established with new media director to utilize key words, provide links and maximize search engine ranking for content. Project management, solicit vendors, work with web developers and veterinarians to execute original online content (video, articles, contests, rooms, new platforms, etc) on schedule. Analyze web analytics, make strategic recommendations to sales and editorial teams regarding best read content. Brainstorm, initiate ideas and strategies for increasing audiences, page views, online ad sales, etc for websites, newsletters and social media sites.

To apply for this opportunity, please please Apply Now.

Senior Manager, Marketing Communications, U.S. Cattle Marketing

Administration — Wed, 15 Jun 2011 22:25:17 +0000

The incumbent will manage the planning, development and implementation of communications plans and programs for the beef segment, including in-line brands, Food Safety and Animal Genomics that help accomplish business and marketing goals and objectives. Partner with Segment Lead, Marketing Manager(s) and communications agency to lead, develop, implement and metric marketing communications campaigns. Manage communications and synergies across segments to ensure alignment of all key stakeholders. Ensure all communications touch points align with marketing strategies and all messaging is appropriate and consistent across mediums and portfolios. Provide strategic counsel to Marketing and other internal clients to ensure appropriate messaging and medium mix accomplish set marketing objectives by customer segment and therapeutic category. Optimize use of multi-channel campaigns to create and further customer and prospect dialogue. Manage day-to-day relationship with the communications agency and other suppliers ensuring timely interaction and follow through. Work with marketing managers to forecast and manage an allocated budget and provide analysis and tracking on a regular basis. Oversee daily activities of an associate manager also aligned to the beef segment. Oversee the production, inventory and distribution of marketing materials. Serve as the primary point of contact for agency, trade associations, industry groups, partner companies and all marketing and and promotion suppliers. Manage all public relations initiatives for Beef, Food Safety and Genomics and act as liaison to public affairs teams. Manage the copy approval process for all aligned marketing and sales materials. Develop appropriate metrics related to marketing communications programs to measure effectiveness. Ensure logistics and communications initiatives for trade shows, customer meetings and internal meetings are developed and implemented effectively. Manage the production of all graphic design projects implemented in house.

Qualifications include: BS or BA in communications or business. MBA or relevant advanced degree preferred. 10+ years of related marketing communications or advertising agency experience required. Related animal health and pharmaceutical industry experience preferred. Must demonstrate excellent marketing communications skills and knowledge, strategic thinking and implementation, as well as acumen in budget forecasting and management. Strong writing, editing and verbal communications skills a must. Experience working with cross-functional teams in developing and executing segment and brand communications strategies, programs and tactics that consistently and effectively deliver messages across brands, therapeutic areas and customer segments in support of overall business plans. Demonstrated ability to be a team player; organize and prioritize multiple projects in a fast-paced changing environment and perform well and deliver high-quality under deadline.

To learn more and/or apply for this opportunity, please please Apply Now.

Senior Manager, Business Development and Strategic Collaborations

Administration — Thu, 12 May 2011 04:37:23 +0000

The incumbent will manage business development and strategic collaborations and will lead the evaluation of new market and business opportunities in the production animal diagnostic space as well as in adjacent markets; identify and promote new marketing channels such as OEm partners; support the market development, product management and sales functions as a thought leader. This position will be external facing. Deep domain expertise in this field required (7+ years). Be regarded as a thought leader internally and externally. Represent company in public speaking engagements, industry meetings and important sales situations. Incumbent will participate and influence disease programs to increase awareness of Real-Time PCR products. Establish, drive and manage strategic collaborations with key opinion leaders in public and private labs. Build and manage relationships with government/industry, disease committees, universities, reference laboratories and vaccine-pharmaceutical companies, producers and veterinarians.

Qualifications include 7+ years of experience in the production animal diagnostic space with strong understanding of diagnostic practices, customer needs and market dynamics. Proven ability to develop and foster relationships with KOL. Incumbent must have excellent technical, project management and planning skills. DVM, animal diagnostic company and qPCR experience strongly preferred.

To apply for this opportunity, please please Apply Now.

Vice President / Director of Marketing

Administration — Mon, 02 May 2011 05:48:54 +0000

The VP/Director of Marketing will provide commercial direction for the organization and its products. The incumbent will develop and execute a business plan for each product to reach company growth objectives including sales to keep corporate practice chains, buying groups and independent vet practices and home delivery and alternative channels as well as distributors. The incumbent will manage marketing activities in close coordination with Sales and Veterinary Services and will work with Regulatory, Finance, Operations and Product Development. The incumbent will work cohesively with advertising and public relations agencies, corporate communications and other departments, as appropriate, to communicate and implement the marketing strategy and the Business Plan. Other responsibilities including maintaining product forecasting, managing pricing and related analysis. The incumbent will achieve targeted product sales, market share and profitability, reviewing competitive strategies, pricing and promotions pro-actively in order to achieve goals.

Qualifications include prior leadership experience directing the marketing efforts of an Animal Health organization with a companion animal focus.

To apply for this opportunity, please please Apply Now.