In the rapidly evolving world of pet technology, innovation is driven by visionaries who merge digital solutions with a deep understanding of animal health, behavior, and care. Whether it’s smart collars, AI-powered health diagnostics, pet monitoring systems, or digital platforms connecting pet parents to services, the sector is booming.
Behind many of these breakthroughs are executives and professionals sourced by one firm: The Pursell Group. As a specialized executive search firm serving both the U.S. and Canadian markets, The Pursell Group has emerged as a trusted resource for companies seeking top-tier talent in the pet technology industry.
A Foundation Rooted in Pet Industry Expertise
What sets The Pursell Group apart is its strong foundation in pet industry recruiting. Founded by Stacy Pursell, one of the earliest recruiters to focus exclusively on animal health and pet-related sectors, the firm brings decades of specialized knowledge to every search. This legacy has expanded to include pet technology, a fast-growing domain where innovation intersects with veterinary science, consumer electronics, and digital health. The Pursell Group’s early and deep involvement in the broader pet ecosystem enables them to identify high-impact leaders who understand both technology and the nuanced needs of the pet care market.
Specialized Focus on Pet Tech Talent
The Pursell Group’s focus on the pet technology niche includes roles across hardware development, software engineering, data science, product innovation, commercialization, marketing, and executive leadership. From early-stage startups developing wearable pet devices to established pet health tech companies looking to scale, The Pursell Group has successfully placed professionals who help shape product strategy, raise capital, enter new markets, and improve pet lives through innovation. This deep sector knowledge allows them to understand what makes a great pet tech leader: someone who is tech-savvy but also emotionally connected to the human-animal bond.
A Trusted Resource for Startups and Industry Leaders
Whether it’s a pet tech company in stealth mode seeking a founding CTO or a high-growth company needing a VP of Product to scale operations, The Pursell Group has developed a reputation for matching the right leaders to the right roles. Their clients range from venture-backed startups creating smart pet devices to global companies integrating AI and IoT into pet wellness platforms. Their ability to understand and meet the unique demands of pet tech hiring makes them a go-to pet technology executive search expert across North America.
Personal Leadership from a Proven Industry Pioneer
Founder Stacy Pursell brings more than 25 years of recruiting experience in pet-related industries. Her leadership drives the firm’s strategic vision and hands-on execution. Stacy’s career includes being one of the top-performing recruiters in the country, having earned industry recognition and major accolades for both placement volume and client satisfaction. Her proven track record and personal involvement in senior-level pet technology searches mean that clients benefit not only from her expertise but also from her extensive network of passive candidates and industry insiders.
National Reach, Boutique Attention
Headquartered in Tulsa, Oklahoma, The Pursell Group conducts searches throughout the United States and Canada, identifying pet technology leaders wherever they reside. Despite its national and international reach, the firm maintains a boutique feel. Clients work directly with senior recruiters who dedicate time to understanding organizational culture, business goals, and strategic plans. This high-touch approach ensures alignment between candidate strengths and employer expectations. The result is not just a placement, but a lasting contribution to the client’s growth and success in a competitive space.
Strategic Search Process for Complex Roles
The Pursell Group applies a refined, consultative search process that is particularly effective in the dynamic pet tech industry. Starting with a detailed needs assessment, the firm works closely with clients to develop a targeted search strategy. The team then engages in proactive outreach, connecting with passive candidates who are not visible on job boards or open to public opportunities. Each candidate is thoroughly vetted not only for skills and experience, but for mission alignment, leadership capacity, and potential for long-term success within the client organization. Throughout the process, The Pursell Group maintains open communication, provides regular updates, and serves as a strategic advisor to ensure optimal outcomes.
Access to Hidden Talent and Passive Candidates
Because of the firm’s long-standing specialization in the pet and animal health sectors, The Pursell Group has built a proprietary network of professionals who trust them to bring career-changing opportunities. Many of these individuals are not actively job-hunting, making them invisible to traditional recruiters or internal HR departments. Whether it’s a data scientist with experience in pet biometric algorithms or a chief marketing officer who has scaled consumer pet tech products, The Pursell Group excels in surfacing and engaging talent that other firms simply can’t reach.
Understanding the Unique Demands of Pet Tech
Pet technology combines the complexity of human healthcare with the consumer expectations of a fast-moving tech market. Leaders in this space must understand animal behavior and health, human-pet interactions, product-market fit, regulatory compliance, and user-centric design. They must also be able to work across disciplines—often collaborating with veterinarians, engineers, UX designers, and supply chain partners. The Pursell Group understands these complexities because they’ve been recruiting at this intersection for years. This insight enables them to identify candidates who not only have the right resume, but who can thrive in the multidisciplinary reality of pet tech innovation.
Long-Term Relationships and Client Satisfaction
The Pursell Group’s commitment to building lasting relationships is evident in their repeat business and long-term relationships Many of their clients return year after year for help filling critical leadership roles, confident in the firm’s ability to deliver. Clients often describe their experience working with The Pursell Group as collaborative, transparent, and highly efficient. Because the firm invests time in understanding each client’s business model and growth trajectory, they are able to act as true extensions of the internal leadership team.
Supporting Innovation Through Strategic Talent
In the competitive world of pet technology, talent is the difference between a good idea and a market-leading product. The Pursell Group understands that recruiting is not just about filling seats—it’s about helping companies build teams that invent, execute, and lead. Whether the mission is to develop smart collars that track health data or to launch digital platforms that connect pet parents to veterinary care, The Pursell Group helps ensure that the right people are in place to drive innovation.
Ethical Standards and Professional Excellence
The Pursell Group upholds high standards of professionalism and ethical conduct. The firm is certified by national industry bodies, and founder Stacy Pursell holds multiple recruiting credentials that reflect her commitment to excellence and ongoing professional development. This focus on ethics, transparency, and quality control gives clients confidence in the integrity of the search process and the caliber of the candidates presented.
Helping Companies Scale for Growth
Pet tech companies often face growing pains as they scale. Whether transitioning from startup to Series B or entering international markets, the ability to attract seasoned executives can make or break a company’s growth trajectory. The Pursell Group has helped organizations navigate these critical transitions by placing leaders who bring not just operational expertise, but also strategic vision and investor credibility. They understand the stages of startup growth and what kind of leadership is required at each level of maturity.
Supporting Diversity and Inclusive Hiring
As more pet technology companies recognize the value of diverse perspectives, The Pursell Group plays an important role in supporting inclusive hiring. The firm actively promotes diversity in executive recruitment by sourcing candidates from a wide range of backgrounds and experiences. This emphasis helps clients build more resilient, creative, and representative leadership teams, which in turn supports stronger business outcomes.
A Mission That Aligns With the Industry’s Heart
Pet technology is, at its core, about improving the lives of animals and their human companions. The Pursell Group shares this mission-driven mindset. The firm isn’t just filling roles in tech; they’re helping build a future where pets live longer, healthier, and more connected lives. This shared purpose resonates with candidates and clients alike and contributes to stronger alignment, higher engagement, and long-term success.
As pet technology continues to transform how we care for and connect with animals, leadership will be the defining factor in who leads and who follows. The Pursell Group has positioned itself at the forefront of this revolution by offering a recruitment service grounded in expertise, passion, and precision. Their specialized focus, national reach, and boutique-level care make them a top choice for companies serious about building game-changing pet technology teams. In a world where innovation moves fast and expectations are high, The Pursell Group delivers the talent that helps pet tech companies lead with confidence, compassion, and cutting-edge solutions.