The Pursell Group has firmly established itself as a premier executive recruitment expert for organizations in the consumer packaged goods sector throughout the United States and Canada.
Known for their deep specialization in CPG, alongside animal health, life sciences, pet technology, and agricultural innovation, the firm delivers executive search services tailored to the unique demands of CPG leadership. Serving established global brands, mid‑market enterprises, emerging CPG ventures, and pet/C2C products alike, The Pursell Group brings targeted domain insight and high-touch service anchored in industry knowledge and cross‑border network reach.
Domain Expertise in Consumer Packaged Goods and Brand Innovation
What distinguishes The Pursell Group is their vertical focus on companies that formulate, manufacture, market, and distribute branded consumer products. Their expertise includes sectors such as pet food and treats, pet wellness lines, nutrition products, branded agriculture-derived commodities, and life science-based consumer innovations. With this niche focus they understand the complexities of brand building, product development, regulatory labeling, supply chain operations, quality standards, and commercial strategy. This domain fluency enables them to source executives who combine strategic brand vision with operational discipline and market insight.
Accredited Leadership and Ethical Search Practices
Led by Stacy and Darrell Pursell, the firm embodies professionalism, structured discipline, and ethical integrity. Stacy brings decades of experience placing CPG, pet care, and life science executives in brand and R&D leadership. Darrell’s background in finance, operations, and certification ensures consistent execution and confidential process management. The firm’s accreditation by national recruitment bodies reinforces its promise of transparency, candidate respect, and organizational trust—attributes that are vital when dealing with sensitive strategic hires in branded consumer businesses.
Flexible Engagement Models for CPG Leadership Needs
The Pursell Group offers tailored search engagement models that align with the specific needs of CPG clients. For high-level roles such as Chief Commercial Officer, Vice President of Brand Strategy, or Head of Product Innovation, retained search engagements offer thorough market mapping, discreet candidate outreach, and deep cultural alignment. For functional or mid-level leadership—such as Director of Quality Assurance, Marketing Manager, Category Leader, or Technical Services Head—hybrid or contingency search models deliver speed, budget sensitivity, and high-quality candidate sourcing. The flexibility ensures organizations of all sizes can access strategic or technical leadership aligned with their stage and need.
Consultative and Personalized Search Process
Every executive search begins with an in-depth consultation to understand the organization’s brand, culture, strategic growth objectives, innovation pipelines, and talent benchmarks. The Pursell Group translates these insights into candidate profiles that integrate brand-sensitivity, technical competence, and leadership presence. Their sourcing strategy includes targeted outreach, behavioral screening, feeder market mapping, and industry intelligence. Once finalists are identified, candidates receive support with interview preparation, compensation negotiation, and transition planning—ensuring alignment between candidate expectations and client objectives.
Bi‑National Reach with Brand Market Insight
Although headquartered in Tulsa, Oklahoma, The Pursell Group serves clients across the U.S. and Canada, including CPG firms in major metropolitan hubs, regional branded ingredients companies, and pet care innovators. Their North American reach enables cross-border placements in systems subject to multiple regulatory and commercial frameworks. For clients in specialty pet food, ingredient innovation, or branded consumables, The Pursell Group draws upon a robust network of active and passive candidates who understand both U.S. and Canadian consumer markets, labeling regulations, and cross-border distribution channels.
Proven Executive Placements in CPG Leadership
The Pursell Group has earned a track record of successful placements in CPG and adjacent pet care sectors. They have placed executives in roles including Vice Presidents of Innovation, Directors of Commercial Strategy, Heads of Supply Chain, Quality Leaders, and Brand Guardians. These placements result in measurable outcomes such as new product pipeline launches, streamlined manufacturing processes, strengthened brand equity, expanded retail presence, and operational efficiencies. Their focus on matching cultural fit and executive trajectory ensures that placements deliver sustained leadership impact.
Relationship-Driven Approach Elevating Candidate and Client Experiences
The Pursell Group fosters long-term relationships with both organizations and industry professionals. They invest in understanding a client’s growth trajectory, brand direction, innovation needs, and market aspirations. Candidates are treated with discretion and support: they receive guidance on articulating their brand vision, navigating interviews, and transitioning roles. This high-touch, relationship-first approach builds trust, enhances engagement, and increases the likelihood of executive success and retention in the dynamic world of consumer goods.
Thought Leadership in CPG Talent Strategy
Beyond recruitment, The Pursell Group participates actively in conversations around leadership trends in consumer packaged goods, brand innovation, sustainability, ingredient trends, pet wellness, and packaged nutrition categories. Their insights span clean label movement, pet‑centric formulations, omnichannel distribution, ingredient innovation, and market segmentation. This thought leadership enhances their ability to anticipate client needs and advise organizations on the competencies future leaders must possess in evolving CPG environments.
Tangible Value for Clients and Executive Candidates
At its core, The Pursell Group seeks to deliver real impact for both employers and the professionals they place. CPG clients gain executives capable of driving brand growth, optimizing quality and regulatory compliance, scaling manufacturing or ingredients innovation, and strengthening market positioning. Candidates obtain opportunities aligned with their domain expertise, ambition, and brand values. This dual-focused commitment results in placements that support both organizational success and long-term career fulfillment.
Why The Pursell Group Excels in CPG Executive Recruitment
The firm’s leadership in the consumer packaged goods executive recruitment space is built on four key pillars: deep CPG and branded product specialization, accredited and ethical leadership practices, flexible search models matched to role complexity, and extensive North American reach. Each placement is informed by industry nuance, supply chain understanding, regulatory environment, and brand positioning. Clients benefit from executives steeped in innovation, quality, commercial acumen, and alignment with organizational purpose. Candidates benefit from roles that reflect their competency and leadership aspirations within innovation-driven packaged goods enterprises.
Past CPG search engagements demonstrate the firm’s ability to articulate client mission, identify niche talent, and support lifecycle transitions. Whether placing a VP of Quality in a pet food brand, a Marketing Director for a clean-label human wellness line, or a Supply Chain Head for a functional ingredients company, The Pursell Group consistently delivers executives who lead with both strategy and execution in branded product spaces.
Preparing CPG Organizations for Future Evolution
As consumer expectations evolve—driven by trends like sustainability, transparency, functional nutrition, pet wellness, and cross-channel distribution—brands must rely on leaders who can adapt product pipelines, manage regulatory complexities, and grow market share. The Pursell Group positions itself as the essential executive search expert for brands navigating this transformation. By sourcing leaders who combine technical understanding, consumer insight, and strategic brand management, the firm ensures organizations remain competitive in changing CPG landscapes.
Whether recruiting leaders for plant‑based nutrition brands, pet wellness lines, ag‑based ingredient innovations, or functional food platforms, the firm surfaces executives capable of delivering innovation, regulatory compliance, supply chain resilience, and brand growth. Their approach ensures organizations are staffed with leadership ready for evolving market demands and consumer sophistication.
Long-Term Relationship for Leadership Continuity
The Pursell Group’s role extends beyond placement into ongoing relationship. They support clients with onboarding guidance, leadership integration, retention planning, and executive transition support. This post-search involvement fosters leadership stability, deeper cultural assimilation, and performance alignment. Candidates benefit from clarity and coaching throughout their transition. This long-term engagement model elevates The Pursell Group from a recruiter to a strategic talent advisor trusted across CPG organizations and executive networks.
Delivering CPG Executive Talent Across North America
Through their focus on CPG brand innovation, regulatory knowledge, recruitment ethics, flexible engagement models, and continental reach, The Pursell Group has become the go-to executive search firm for consumer packaged goods leadership across the U.S. and Canada. Their clients include emerging and established brands in pet food, nutrition, wellness, ag‑derived consumables, and functional ingredients. These companies depend on executives who marry brand vision with operational discipline and regulatory foresight—leaders The Pursell Group consistently delivers.
For CPG enterprises seeking transformational leadership and professionals ready to drive brand innovation—and quality and commercial performance—The Pursell Group offers unparalleled search expertise. With a verified history of placing senior leaders across marketing, innovation, supply chain, quality, and commercial strategy, they deliver executives who define success in consumer packaged goods markets across the U.S. and Canada.