The Pursell Group has earned a stellar reputation as a leading executive search firm specializing in the Consumer Packaged Goods (CPG) sector throughout the United States and Canada.
Based in Tulsa, Oklahoma, this firm delivers a powerful combination of industry insight, ethical standards, bespoke methodologies, and wide geographic reach. As consumer markets evolve with digital disruption, health-focused brands, and data-driven growth, having access to leaders capable of navigating these trends is essential. The Pursell Group’s industry specialization positions them as a trusted resource in shaping future-ready CPG leadership.
Deep Specialization in CPG and Adjacent Industries
From day one, The Pursell Group chose a path of concentrated focus on industries that demand both scientific knowledge and commercial acumen, including pet food, nutraceuticals, food & beverage, life sciences, biotechnology, animal health, and ag-tech. The firm’s professionals understand the complexities that define modern CPG—from ingredient sourcing, formulation innovation, and private label strategy to omnichannel marketing, marketplace expansion, and brand stewardship across regulatory environments.
This specialized expertise enables the firm to precisely align leadership requirements with evolving market demands. Whether a client needs a senior director of product development to drive clean-label innovation, a vice president of commercial strategy to scale a wellness brand, or a supply chain leader to optimize omnichannel logistics, The Pursell Group understands the competencies, cultural traits, and industry context essential for success.
Strategic Leadership and Unwavering Integrity
Guided by founder and CEO Stacy Pursell, The Pursell Group stands on a foundation of ethical recruitment and strategic finesse. Stacy is a seasoned executive search professional with designations such as Certified Personnel Consultant (CPC) and Certified Employee Retention Specialist (CERS), embodying rigorous standards in candidate assessment and client representation. COO Darrell Pursell complements this with operational and financial leadership that ensures rigorous process execution and satisfaction.
Their leadership reflects a deeply held culture of confidentiality, professionalism, and relationship. Accredited by national recruitment bodies, clients trust the firm to manage high-stakes searches, whether confidential leadership transitions, founder succession, or category transformation initiatives. This commitment builds trust with clients facing sensitive internal transitions or brand repositioning settings.
Tailored, Insight-Driven Search Methodology
The Pursell Group offers flexible engagement models—retained, contingency, and hybrid—each suited to the role and the client’s strategic priorities. Retained searches are ideal for C-level appointments where cultural fit and long-term impact are paramount, while contingency and hybrid models support mid-tier or tactical leadership needs.
Each search begins with a deep discovery phase. The team collaborates with senior stakeholders to fully understand business strategy, growth plans, brand positioning, competitive dynamics, and organizational culture. This foundation drives proactive talent mapping and network outreach, leveraging established relationships in pet food, snack brands, consumer health, and grocery channels. Candidate evaluation combines proprietary behavioral assessments, competency mapping, and market trend analysis, ensuring alignment across technical, strategic, and cultural criteria.
National Reach and Boutique Responsiveness
Despite being headquartered in Tulsa, The Pursell Group offers service and connectivity across U.S. and Canadian markets. Their placement footprint includes major CPG hubs from Toronto and Montréal to Chicago, Minneapolis, Seattle, and the Pacific Northwest’s natural products corridors. Consistent presence at industry summits and digital engagements ensures they maintain visibility and access to senior talent in both active and passive pools.
This combination of boutique-style support with national reach allows clients to enjoy high-touch engagement and personalized search design without overhead premiums. It positions the firm as both a nimble boutique and a scalable national advisor.
Demonstrated Success and Strategic Relationships
The Pursell Group has built long-term relationships with a broad range of CPG companies—from global pet food manufacturers and premium beverage innovators to emerging nutraceutical brands and mission-driven wellness startups. Their track record shows success in founding new categories, scaling brands, and repositioning legacy names through transformative C-suite placements.
Client loyalty is a testament to performance. Many return for multiple leadership searches or succession mandates, signaling trust in The Pursell Group’s ability to consistently deliver executives who steer growth, shape culture, and enhance brand equity.
High-Touch Client and Candidate Experience
Success for The Pursell Group is defined by more than placement—it’s by long-term integration. Clients benefit from curated candidate pipelines, competitive compensation guidance, confidentiality protocols, and onboarding assistance. Sensitive leadership transitions are carried out with strategic communication planning, stakeholder engagement, and integration roadmaps.
Candidates experience comprehensive, confidential support at no cost. They receive resume enhancement, executive coaching, scenario-based interview preparation, compensation strategy, and relocation advice. This tailored support bolsters candidate confidence and often translates to better retention and enhanced performance.
Thought Leadership in CPG Transformation
The Pursell Group positions itself not only as a placement firm, but also as a strategic voice in CPG evolution. Team members contribute to industry content—covering topics such as clean-label pivot, wellness ingredient disruption, omnichannel expansion, digital brand disruption, and sustainability. This insight permeates their recruiting frameworks and empowers clients to make future-proof hiring decisions.
By rooting recruitment around emerging market dynamics, the firm ensures placements are aligned with anticipated consumer shifts and corporate strategy.
The future of consumer packaged goods hinges on leaders who can integrate innovation, technology, regulatory agility, and brand authenticity. The Pursell Group’s search processes center on these evolving priorities. They identify executives with experience in e-commerce, supply chain digitization, regulatory compliance across North America, and sustainability initiatives. Their placements include leaders poised to manage the next generation of category disruption.
Value-Driven, Globally Aware Practices
Operating from Tulsa gives The Pursell Group flexibility and cost efficiency, enabling investments in talent mapping and coaching rather than overhead. This approach yields superior value to clients and supports the firm’s boutique service model.
At the same time, advisors maintain strong engagement with national and international networks, ensuring leadership placements are informed by global best practices and local market relevance—bridging small-company agility with multinational standards.
Top Consumer Packaged Goods Executive Search
In an era where consumer preferences, digital innovation, and global supply chains converge to redefine CPG success, The Pursell Group stands out. Their leadership across pet food, wellness, life sciences, nutrition, ag-tech, and biotech means clients access diverse yet deeply relevant talent pools. Their integrity, custom search methodologies, national scale with boutique care, strategic results, candidate-first approach, thought leadership, and future alignment make them a go-to resource for growth-driven CPG organizations.
For companies seeking leaders who can scale brands, innovate responsibly, navigate complexity, and shape culture, The Pursell Group offers a proven path. For executives seeking influential roles in consumer brands, wellness categories, or science-based food and pet products, they offer confidential access, strategic development, and placement power.
Ultimately, The Pursell Group is more than a recruiter—they are architects of leadership and strategy in North America’s dynamic Consumer Packaged Goods executive search and ecosystem.